About Us
Rooted in the Mountains. Guided by Nature. Designed for Wellbeing.
North Naturals creates skincare, supplements and wellness essentials from botanicals that grow wild in the valleys of Chitral and Gilgit, where the Hindu Kush, Karakoram and Himalaya meet.
Our purpose is simple: To create exceptional natural wellness products while helping mountain ecosystems and communities thrive.
Where We Come From
We work in one of the world's richest biodiversity regions, where plants endure harsh, high-altitude conditions. To survive, they naturally produce protective compounds in their leaves, berries and seeds. That's what makes our ingredients unique: indigenous, wild and naturally resilient.
Why We Started
For generations, the plants of these mountain valleys have been trusted in traditional remedies not because they were fashionable, but because they worked.
North Naturals was founded on a simple idea: combine generations of botanical knowledge with modern formulation science to create products that support people's wellbeing while creating lasting value for the communities that have cared for these plants for centuries.
Who We Work With
Many of our botanicals are responsibly wild harvested by men and women from small mountain communities.
By sourcing seasonally and selectively, we help create local livelihoods while encouraging the long-term stewardship of forests and native plant populations ensuring these landscapes continue to flourish for generations to come.
What We Make and What We Leave Out
We combine traditional botanical knowledge with modern formulation, stability and safety testing to create products you can trust.
You'll never find synthetic fragrance, artificial colours, parabens, fillers or unnecessary ingredients in our products. What you will always find is complete ingredient transparency on every label, every time.